Creating and 
Building Visions 
for a Better Future.

When performance marketing is at the glass ceiling, you might experience that improving customer experience is a new field. Engaging with your audience in better, i.e. more meaningful way will boost brand love and investor action at the same time. We know how to drive customer experience and help you start building a better one for your biotech company.

Your company offers variety of biotechnology products in different product families to diverse clients. All these product groups and brands live under a single company brand – so is it clear how they all fit together? Fast-growing companies tend to find it challenging to keep up with the growth of their offering. We help you define a systematic order in your brand architecture.

As a function of your brand architecture, how do you organize your product portfolio and tie it into your business plan? Which product brands need communication support, if you cannot advertise all of them with the same budget? And what is the right balance between corporate and product communication? We find these answers with you.

Understanding where your brand comes from and how it is perceived in the biotech space might sound trivial, but it indicates what it could and should stand for in the future. A positioning has to be credible – from brand side, relevant – to investors and differentiating – vs your competitors. We help you position your brand in a way that covers all three dimensions.